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International Marketing: An Asia Pacific FocusBy Masaaki (Mike) Kotabe, Antony Peloso, Gary R. Gregory, Gary Noble, Wayne Macarthur

Ebook Free International Marketing: An Asia Pacific FocusBy Masaaki (Mike) Kotabe, Antony Peloso, Gary R. Gregory, Gary Noble, Wayne Macarthur

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"International Marketing - An Asia Pacific Focus" is a significant overhaul of the original Kotabe and Helsen "Global Marketing Management" text. The intended audience of this Asia Pacific adaptation is undergraduate students studying International Marketing in Australia and New Zealand. The text aims to prepare the student to become an effective international marketing manager, overseeing international marketing activities in an increasingly competitive environment.

A strong theoretical and conceptual foundation of international and global marketing perspectives is provided through the use of \'real world\' examples of small to medium sized enterprises (SME\'s) and multinational corporations (MNC\'s) operating in the Asia Pacific region. International marketing is presented from an interdisciplinary, cross- functional perspective, giving students an appreciation of all aspects of international business operations and how they interface with marketing.

A key underlying theme of the text is that while it may not be possible for all firms in the Asia Pacific region to market their products and services on a truly global scale, all firms that operate in any international market place need to understand and be aware of competition from both local SME\'s and MNC\'s that are increasingly attempting to operate globally.

FEATURES

• 16 chapters chosen and sequenced to reflect the topics traditionally taught in a typical undergraduate 12 or 13 week International Marketing course.
• Specific chapters on both International Consumers and Segmentation and Positioning
• Australasian and Asia-Pacific data, research and examples are used along side relevant international examples.Each chapter opens with an Asia Pacific scene setter, providing a "real world" examining of the chapter topic.Key Terms and Margin Definitions.
• Applied Activity at the end of each chapter requires the student to explain, debate and consider information provided in one of the real world examples from the chapter.
• International Spotlight boxes in each chapter, highlight significant examples from the international marketing environment and relate them back to the theory being discussed.
• Large End of Book Cases are designed to challenge students with real and current business problems and issues. They require in-depth analysis and discussion of various topics covered in the chapters, and help students experience how the knowledge they have gained can be applied in real life situations.
• Review questions help students test themselves on the chapter concepts and theories.
• Discussion questions are designed to serve as mini-cases. Many of the issues presented in these questions are current problems facing international marketing managers that encourage class discussion and further research.

• Sales Rank: #2948544 in Books
• Published on: 2005-05-20
• Binding: Paperback
• 639 pages

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• Sales Rank: #21870 in Books
• Published on: 2014-02-12
• Original language: English
• Number of items: 1
• Dimensions: 1.30" h x 7.40" w x 9.20" l, .0 pounds
• Binding: Hardcover
• 768 pages

About the Author
Timothy A. Judge is the Matherly-McKethan Eminent Scholar, Department of Management, Warrington College of Business, University of Florida. Prior to receiving his PhD at the University of Illinois, Tim was a manager for Kohl’s department stores. Tim has also served on the faculties of Cornell University and the University of Iowa. Tim’s teaching and research interests are in the areas of personality, leadership and influence behaviors, staffing, and job attitudes. He serves on the editorial review boards of Academy of Management Journal, Journal of Applied Psychology, Personnel Psychology, and Organizational Behavior and Human Decision Processes. Tim is a former program chair for the Society for Industrial and Organizational Psychology, and past chair of the Human Resources Division of the Academy of Management. Tim is Fellow of the American Psychological Association and the Society for the Industrial and Organizational Psychology, and in 1995 he received the Ernest J. McCormick Award for Distinguished Early Career Contributions from the Society for Industrial and Organizational Psychology. In 2001 he received the Cummings Scholar Award for the Academy of Management.

Herbert G. Heneman III is the Dickson-Bascom Professor Emeritus in the Management and Human Resources Department, School of Business, at the University of Wisconsin-Madison. He also serves as a senior researcher in the Wisconsin Center for Educational Research. Herb has been a visiting faculty member at the University of Washington and the University of Florida, and he was the University Distinguished Visiting Professor at the Ohio State University. His research is in the areas of staffing, performance management, compensation, and work motivation. He is currently investigating the design and effectiveness of teacher performance management and compensation systems. Herb is on the board of directors of the Society for Human Resource Management Foundation, and serves as its director of research. He is the senior author of three prior textbooks in human resource management. Herb is a Fellow of the Society for Industrial and Organizational Psychology, the American Psychological Association, and the Academy of Management. He is also the recipient of the career achievement award from the Human Resources Division of the Academy of Management.

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Two children befriend the old man known as the Birdman of Bryher and help him lift a curse from their island.

• Sales Rank: #1259501 in Books
• Brand: Brand: Egmont Books Ltd
• Published on: 2007
• Original language: English
• Number of items: 1
• Dimensions: 7.80" h x .47" w x 5.12" l, .30 pounds
• Binding: Paperback
• 160 pages

• Used Book in Good Condition

From Publishers Weekly
With the help of an eccentric ally, best friends Daniel and Gracie lift an island curse while saving a group of beached whales. Ages 8-12.
Copyright 1992 Reed Business Information, Inc.

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